Earlier this month, 50 students from Mali’s Institut Africain de Management took part in the very first edition of Startup Adventure – an entrepreneurial immersion challenge designed by IAM and DoniLab, as part of the Orange Corners Mali programme.
The mission: to help them shift from passive mode to “let’s go” mode.
To see things differently, think like entrepreneurs, and turn frustration into opportunity.
During the first day – the Discovery & Ideation workshop – they learned to:
- Identify irritants in their surroundings
- Formulate a clear problem statement
- Generate ideas
- Lay the groundwork for an impact-driven project
And that’s where it all begins: when a small annoyance becomes a spark. When you realise that innovation often starts with… a tiny shift in perspective.
A big thank you to our mentors – alumni and programme laureates – who guided and challenged the teams with so much passion!
