In June, we took 15 amazing entrepreneurs from Senegal, Mali and Côte d’Ivoire to SARA 2025 — West Africa’s biggest stages for agri-innovation.
In this video, meet Adja Sembene Fall, founder of Contanna, a Senegalese tea house on a mission: turning local plants and traditional recipes into premium herbal teas.
Backed by Orange Corners Senegal, Adja is growing her business, levelling up her ambition and seizing new opportunities — like exploring the Ivorian market and showcasing her products at SARA.
She shares why showing up at events like this matters, and how stepping onto the regional stage opened up fresh perspectives and connections.
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